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Local, Adam Pearce, Named A 2023 CNN Hero

Apr 05, 2023 05:44PM ● By Stephanie Hatley

Photo from Love your brain website.

On December 31, 2009, professional snowboarder Kevin Pearce was preparing for the 2010 Vancouver Winter Olympics when he sustained a life-threatening traumatic brain injury that ended those dreams. After this accident that almost killed his brother, Adam Pearce left his career and started providing full-time care. Since then, his work raising awareness about traumatic brain injury (TBI) has earned Adam national acclaim.

Focusing on community and resilience, the two Pearce brothers started the LoveYourBrain Foundation in 2014. Their evidence-based programs help people feel more connected to themselves and others, supporting the whole person. Yoga has been a hugely positive experience for Kevin, empowering him to find resilience while resting his mind, body, and spirit.

Over the years, the Pearce brothers have met millions of people affected by TBI and encouraged and supported them on their journeys. This year, CNN recognized Adam Pearce for his diligence in raising awareness for TBI through his constant care for his brother and through the hope and healing the LoveYourBrain Foundation has brought to others with a 2023 CNN Hero award. Congratulations to Adam and Kevin for turning a terrible situation into a worldwide road to recovery!

You can learn more about their journey, the foundation, and the CNN Hero award at You can also order the film The Crash Reel that documents the near-fatal injury and Kevin’s road to healing.

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